Jeffrey Henning's Blog

The Backlash against Voice of the Customer Research

jeffreyhenning — Mon, 05 Apr 2010 11:00:53 +0000

The backlash against the Voice of the Customer is misplaced. The mistake is assuming that VOC itself has all the answers. VOC is an input, not an output. Read more.

Roundup from the Research Blogosphere

jeffreyhenning — Sat, 03 Apr 2010 11:00:30 +0000

LinkedIn shutters B2B MR sample, researchers debate how to create good presentations and bloggers discuss the promise of research by “listening”. Read more.

Customer Lifetime Value Framework

jeffreyhenning — Fri, 02 Apr 2010 08:00:46 +0000

Customer lifetime value, the present value of all future profits from a customer, is derived from customer acquisition, retention and expansion. Read more.

New Vovici and YummyBrains Partnership

jeffreyhenning — Thu, 01 Apr 2010 08:45:58 +0000

Vovici and YummyBrains today announced the immediate availability of VRAAP, which completes surveys for respondents based on their social media profiles. Read more.

Maximizing Survey Completion Rates

jeffreyhenning — Wed, 31 Mar 2010 11:00:31 +0000

To maximize survey completion rates, increase respondents’ interest in questions and reduce the overall burden of length, complexity and effort. Read more.

Matrix Question Best Practices

jeffreyhenning — Tue, 30 Mar 2010 11:00:53 +0000

Six best practices for designing matrix questions (e.g., grids, table questions) for online surveys. Read more.

Commercial Online Panels from a Total Survey Error Perspective

jeffreyhenning — Mon, 29 Mar 2010 11:00:13 +0000

The AAPOR report on commercial online panels uses the framework of Total Survey Error to report issues with research conducted using such panels. Read more.

Total Survey Error: Approaches for Minimizing 9 Common Issues

jeffreyhenning — Sun, 28 Mar 2010 18:34:04 +0000

Tips for minimizing total survey error that arises from respondent selection errors, respondent accuracy issues and survey administration issues. Read more.

http://www.amazon.com/Total-Survey-Error-Approach-Research/dp/0226891283/ref=sr_1_1?ie=UTF8&s=books&qid=1269800155&sr=8-1#noop

The New New, Old New & Old Old at Research 2010

jeffreyhenning — Sat, 27 Mar 2010 16:00:18 +0000

Recap of the Research 2010 Market Research Society annual conference in London. Read more.